An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

15 July 2014
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There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen out this morning, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

That’s good news for the everyday must-haves, like Facebook and Google or the default email, messaging, maps or weather applications, for example. But it’s bad news for the young companies trying to establish a foothold and core group of dedicated, engaged and loyal users within the ever-expanding app universe.