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With $9 Million and Counting, This Cooler Could Become the No. 1 Kickstarter Campaign Ever

6 September 2014
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A smartwatch, a cooler and a video game console – as of today, those are the top three most funded projects to ever raise money on brand-name crowdfunding website Kickstarter.

Surprised? So are we. Tech gadgets tend to do exceptionally well on crowdfunding platforms, but for a cooler to be holding rank with a smartwatch and a video game console is a surprise and a half.

That this very same cooler failed to meet its goal of raising $125,000 when it ran a similar crowdfunding campaign on Kickstarter just six months ago makes the $9 million feat even more impressive.

Read more: http://www.entrepreneur.com/article/236644