With $9 Million and Counting, This Cooler Could Become the No. 1 Kickstarter Campaign Ever
A smartwatch, a cooler and a video game console – as of today, those are the top three most funded projects to ever raise money on brand-name crowdfunding website Kickstarter.
Surprised? So are we. Tech gadgets tend to do exceptionally well on crowdfunding platforms, but for a cooler to be holding rank with a smartwatch and a video game console is a surprise and a half.
That this very same cooler failed to meet its goal of raising $125,000 when it ran a similar crowdfunding campaign on Kickstarter just six months ago makes the $9 million feat even more impressive.
Read more: http://www.entrepreneur.com/article/236644